Initially
Blogging was used as a platform to share a person’s thoughts, feelings,
opinions or experiences – an online journal or diary with a minimal following.
Today it has grown into a platform used by millions; It reaches from
individuals to businesses. In my opinion every business should have a blog. Actually
blogging is the single most effective way to consistently drive traffic for
free. That’s because good blog content can drive traffic from search engines,
social shares, and references from other websites.
A study done by Hubspot mentioned that:
“Companies that published 16+ blog posts per
month got almost 3.5X more traffic than companies that published between 0 - 4
monthly posts.”
“Great
Content is Key to success as per as blogging is concern. It’s not enough to
just publish a blog post. It needs to be awesome. There are three ways to make
your content Unique.”
- Cover
something completely new.
- Do a better
job covering your topic than anyone else.
- Cover an existing
topic in a new way.
However even you have awesome content blog promotion is very important to drive traffic to your blog. So here is some basic blog promotional stratergies:
10 Blog
Promotion Strategies:
1. Share on Social
Media
Every time you
publish a new blog post, make sure you share it on social media. If you don’t
already have a community or Group on social media, it’s time to start develop one. Don’t just share your
content once, you can continue sharing it in the future.
2. Build an Email List
Build an e-mail List of people with Sharing common
interest as yours (Related to topic of your blog), you can send link of your
blog to this list. These people may also share your content on social media,
expanding your reach.
Tip: You can search these people on comments, like
& share of other similar article & blogs.
3. Guest Post
on Other Blogs
There’s one
another way you can tap into someone else’s audience. Publish a blog post right
on their blog. Guest posting is a great way to get traffic back to your own
blog. Write a blog post that is both relevant to the audience and relevant to
your subject matter, with a link of your own detailed blog.
4. Comment on
Other Blogs
You can also
use blog commenting to build relationships with other bloggers, and get in
front of their audience. By a relevant & valuable comment you can get some
serious audience who love to follow you as well.
5. Participate
in Forums
Another
place you can go offsite to promote your blog is forums. There are many forums
where people interested to talk about specific topics. Similar to blog
commenting, by participating in forum and putting your point of view, you can
draw attention to yourself and your blog.
6. Answer
Questions on Quora
Quora is a
place to ask and answer questions. Search quora for topics related to your blog
post. When possible, answer questions and include a link back to your blog post
for more in-depth advice.
7. Run a Contest
Running a
contest is a great way to promote your blog. You can use a tool like Rafflecopter
which helps you to host the contest right on your website or blog page. There
are many ways you can get entries including blog comments, social shares, and
email list signups. All will either drive traffic now or build your community
so you can drive traffic later.
8. Post on
Reddit
There is a
huge community on Reddit that loves to spend time on topic of interest. Find subreddits related to
your blog post topic and start taking part. When you have a new blog post to
promote, share it in a relevant subreddit. Start an interesting or helpful
discussion, dp not just drop a link.
9. Be Active in
Facebook Groups
Facebooks
Groups are another excellent place to promote content. You’re need to be member
of some Facebook groups related to your topic of interest. When you will read
what people are saying, give you a good idea of what to write about & you’ll
have an well set audience when you share your completed work.
10. Acknowledging
People
As a blog
owner, it is easy to get stuck into a one-way flow. You talk and you imagine
some anonymous number of people out there listening.
Communication
is two way process. As per as blog is concern
- You get people to talk back to you.
- When they talk to you, you always acknowledge
them.
Be an active
part of the conversation wherever it happens to take place. If it isn’t on your
blog comments, fine. Wherever it does happen, be there. To get people talking
to you, you should ask questions, ask them to reply. Simply start conversations
